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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, May 24, 2008

Boomers and charitable giving

I recently received a very useful research report (Boom or Bust) from an agency called dms (part of the same group as Millennium) about the challenges of fund raising from the Boomer Generation. The big, big challenge for charities is how to fill the gap when the 70+ giver stops giving.

If you contact the company I am sure they would be delighted to send you a copy. Dick Stroud

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