AdAge takes an interest in the UK
It is not often that AdAge comments about the UK, not often it comments about UK agencies and never (I think I am right in saying) that it comments about a UK agency, which is yet to be launched, that will focus on the 50-plus (or as tgi50 likes to say the “50-just”). I have already commented about tgi50.
It just shows you the power of the personal brand. The founder is Robert Campbell who was the co-founder of London agency Rainey Kelly Campbell Roalfe. After the sale of the business he became vice chairman of Y&R Europe, Middle East and Africa and then VP at McCann Erickson for the same region.
Well done Robert. No beating about the bush - I am jealous! Dick Stroud
Labels: 50-plus agency
posted by Dick Stroud
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1 Comments:
It's what happens when you're so ahead of the curve you're off the radar (aren't mixed metaphors fun?).
Now the over 50 thing is hot - and there's this NEW agency - so it's NEWS. You're not news. You're the story they missed four or five years ago. You're an embarrassment to Ad Age and the news media.
That said, I also wish the best for this outfit. Looks like they have some talented folks involved.
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