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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, April 15, 2008

The perils of poor design

This is an age-neutral blog.

Jakob Nielsen's Alertbox is a fantastic newsletter about web site usability. Most times it is published I reference it on this blog – it is really worth subscribing.

This month’s edition is about the perils of poor content. Nielsen uses a number of current web sites to illustrate his recommendations. One of them is the Jazz at the Lincoln Center site.

Nielsen reckons that if they improved the content they could increase sales from the site fivefold. What a pity since this is one of the most amazing performance venues in New York. Dick Stroud

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