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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, April 11, 2008

Digital knowledge centre about the 50-plus

A new website has been created by the Dutch organization Route 50Plus and brings together news and knowledge about the over-50s.

Route 50Plus.com is a B2B site focused mainly on trade, industry and press - but is also contains resources for anybody wanting to be kept informed about the latest developments in the 50-plus market.

The following organizations are partners of Route 50Plus: Plus Magazine, 50 Plus Beurs, SeniorWeb, Nederland Bureau door Tourisme & Congressen, Omroep MAX, De Telegraaf, MediaPlus, and Booming Experience.

The more Web material about the 50-plus the better. I wish Route50Plus well. Dick Stroud

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