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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, April 21, 2008

Boomer books

This Saturday’s FT contained a book review of Boomer books. It is not the best written review you will ever read. It emitted the feeling that the reviewer (Michael Skapinker) had to churn out 1,800 on a subject that excited him about as much as reading John Prescott’s biography.

Skip reading the review and look at the books he selected. I have yet to start Generation Ageless, haven’t heard of Boom! Voices of the Sixties but can absolutely recommend Boom: Marketing to the Ultimate Power Consumer – The Baby-Boomer Woman by Mary Brown and Carol Orsborn. Am a tad sour that he didn’t review my book? You bet! Dick Stroud

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