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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, March 19, 2008

Relaunch of Activelife magazine

Activelife magazine was acquired in November last year by Millennium –part of The Direct Marketing Group. The Post Office originally created the magazine and distributed it free.

It currently claims a paid-for six-times-a-year circulation of 100,000.

There are very few magazines that can claim to target the older market. I will watch this one with interest. Dick Stroud

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