50-Plus Marketing

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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Friday, March 07, 2008

Louis Vuitton ads are a delight

I just love these Louis Vuitton ads. I am not sure if they are running internationally but they are getting a lot of exposure in the UK.

Who would have dreamt that Mikhail Gorbachev (The last General Secretary of the Communist Party of the Soviet Union and the last head of state of the USSR) - aged 77-would be partnering Keith Richards (English guitarist, songwriter, singer, producer and founding member of The Rolling Stones) aged 65.

Next time you hear some pundit/forecaster telling you how the world is going to look in the future consider who would have predicted this strange combination. I wonder what age group these ads are aiming at? I ask the question but I think I know the answer. Dick Stroud