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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, March 19, 2008

Drop in TV viewers

The big six TV networks (ABC, CBS, NBC, Fox, The CW and My Network TV) in the US are still bleeding viewers. This might be a result of the writer’s strike or a sign of a more fundamental shift in media habits.

Major network viewership is down as much as 12%.

What is interesting about this article is the way that different age groups are behaving. It is also amusing (and annoying) the way the 50-plus audience is assumed to be the one of least value. Dick Stroud

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