• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, March 21, 2008

Covert or overt targeting

I wonder what is different about digital photography for the over and under-50s?

Once I receive a copy of the book I will tell you. I assume that the author perceives the difference will be in the level of technical knowledge and experience of the older person.

The marketing of a book like this raises a fundamental question. Do I take a covert or overt way of declaring that this is an oldies book? My advice would be to take the covert approach – something like digital photography for the digital novice. Dick Stroud

Labels:

Bookmark and Share

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home