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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, February 04, 2008

Age-neutral content



Last week I recorded some video material for Redwood – a UK content company. It was great to deal with a company that really understands the age-neutral nature of video and how it is changing the rules of the Web. Have a look at their promotional video.

It is even more unusual to encounter a company that practices what it preaches. Have a look at the way the company uses video to describe themselves. Have a look at the “About Us”. page. Dick Stroud

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