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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, December 29, 2007

A mobile phone with a difference


I didn’t write about this mobile phone when it was launched in Japan back in March 2007.Can't think why.

DoCoMo’s F883i is designed for people who mainly want to use their phone for talking(code for being older). Here are some of the interesting features:

Automatic adjustment of the voice and ringtone volume based on surrounding noise levels

'Slow Voice' slows down the other person's voice speed

'Read Aloud' reads out the name of the caller

'Simple Mail Generation' offers templates for quick replies to e-mails

If that is not all the phone comes with a Pedometer. Other than this last feature I reckon this sounds great. I want one. Dick Stroud

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