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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, December 27, 2007

ING Direct - good use of Web video




It is great to see a large financial services company start using Web video. ING Direct, one of the world’s largest online banks, uses this video – prominently shown on the home page – to provide customer testimonials. OK, you can argue about the style but I reckon it is pretty good. Notice anything about the age of the ‘customers’? Dick Stroud.

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