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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, November 09, 2007

"Be careful what you wish for, lest it come true"


An alternative title to this blog entry is - Full marks to PR department – fire the technies.

I have just received this quaint little note.

I am not too sure if the small font on a green background with a serif font is a good idea. But if you are going to break one rule of “50-plus friendly” web sites you might as well blow a couple of more for luck.

The e-mail rambles on to say: “my apologies for any inconvenience these 'growth pains' may have caused over the last week”.

Well done Saga for generating so much buzz but surely a company worth £6 billion can get the IT right. What’s the betting that SagaZone was a skunk works development and the whole thing was probably being run on a couple of clapped out servers with limited bandwidth Internet connection. Dick Stroud

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