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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, October 03, 2007

What makes an “Age Friendly” city?

A short question with a very long answer, all 82 pages of it. The World Health Organisation has just published a report that defines the factors that result in age friendliness and then evaluates the main cities of the world.

This is an interesting insight into the services and products that will increasingly be required as cities attempt to respond to the changing age demographics.

You can download the report from here. Dick Stroud

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