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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, October 12, 2007

Well done Millennium

Millennium, the over 50s specialist agency, has won the marketing comms business for the UK’s charity Age Concern.

The first activity for the account is to promote the charity’s free information guides for the over 60s that are designed to answer key questions and issues commonly faced by older people. I look forward to seeing the creative for this campaign. Dick Stroud

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