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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, October 27, 2007

Web site usability checklist

This is a mind boggling boring report (Memorandum Report: Medicare Part 0 Prescription Drug Plan Sponsor internet Web Sites: Content and Accessibility)

It shows is a widespread lack of adherence to Web usability rules by companies, in the US, marketing prescription drugs plans. You would have got the same results in Europe.

What the report does contain is a checklist of tasks for creating Web sites that will be used by people with disabilities and the old. The list is a bit dated and doesn’t cover many of the new web site construction technologies, but it is at least a start.

Alternatively you can download my checklist. It might be interesting to do a compare and contrast. Dick Stroud

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