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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, October 31, 2007

Seth Godin on Boomers

Back in April 2007 Mr Godin posted an item about marketing to Boomers. I have only just read his thoughts on the subject, having noticed that he is speaking at a conference in New York in November. Could be an opportunity for some Xmas shopping methinks.

Cutting a not so long story short.

Psychographics (open vs. closed) are way more important than demographics.
Got it? Truths normally come in short sentences. Dick Stroud

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