Seth Godin on Boomers

Back in April 2007 Mr Godin posted an item about marketing to Boomers. I have only just read his thoughts on the subject, having noticed that he is speaking at a conference in New York in November. Could be an opportunity for some Xmas shopping methinks.

Cutting a not so long story short.

Psychographics (open vs. closed) are way more important than demographics.

Got it? Truths normally come in short sentences. Dick Stroud