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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, October 31, 2007

Sagazone goes live

Back in August I commented about Sagazone - Saga’s social networking venture.

Things seem to have moved on. Comments in today’s press (Note to Saga's PR department, update your web site with current press releases) say that the site that has been running in trial mode for four months and has attracted 13,000 users.

Mr Paul Green, a Saga spokesman is upbeat about the whole thing - "Thirteen thousand is just a drop in the ocean - in theory the membership is practically limitless. Social networking isn't going to be for everyone, but the feedback so far has knocked our socks off." Well Mr Green, we will re-visit Sagazone from time to time, to find out what other items of your wardrobe have followed the same trajectory as your socks. Dick Stroud

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