Ipsos briefing report that is definitely worth downloading

I still haven’t got my head around “Older People Day” but if the only positive thing to come out of it is the Ipsos MORI briefing pack then it has served some purpose. The information in the pack is only about the UK, but if you want an insight into the older Brit then this is good.

You might also want to have a look at Ipsos’s archive of research about older people. Dick Stroud