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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, October 30, 2007

Invasion by the Americans



Three of my chums from the US (Chuck Nyren, Brent Green and Carol Orsborn) were recently in Europe speaking at a series of events organised by Bayard the publisher of Plus magazine and the producer of Europe’s largest event for the 50-plus, held in the Netherlands that attracts 100,000 attendees and over 600 exhibitors. Nothing like that in the UK!

A mini video was made of the tour. The first person you see is Brent Green followed by Maxime de Jenlis, Bayard’s Director for Europe. Dick Stroud

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