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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, October 03, 2007

Best places to retire

Following the previous item about the most age-friendly cities. This is what the 50-plus is being told are the best places to retire US News and International Living.

I have my doubts about this and the previous type of analysis. I suspect the ‘winners’ are those who make the most noise in promoting their age-friendly credentials rather than necessarily delivering on the promise. However, from a marketer’s perspective this is what this audience is being told. Dick Stroud

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