Work those pecks and neurons

Neuroscience is back in the spotlight again, this time on the front cover of Newsweek in an article titled Stronger, Faster, Smarter. The article reports on work being done at the University of Illinois to establish the relationship between physical exercise and improved brain fitness.

Read the neurosciencemarketing blog for the full story.

The writer concludes that: “Once the marketing cranks up for “brain fitness by exercise” the main beneficiaries will be health clubs and treadmill manufacturers. I’m sure we’ll see plenty of fitness marketing activity aimed primarily at baby-boomers who have plenty of disposable income and are at an age when steps to avoid cognitive decline are increasingly seen as important”. This sounds like good advice. Dick Stroud.