Trendwatching - why and how

Trendwatching.com distributes a monthly briefing that is always worth reading. Sometimes the trends it talks about seem a zillion miles away from the 50-plus market sometimes I can see the relevance. Always the trends make you think.

This month’s briefing is about the process of trendwatching. Why and how to do it. This is straightforward pragmatic advice. Well worth reading. Dick Stroud