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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, September 25, 2007

Saga IT man replaces AA counterpart

Never did I expect to see this headline. Saga has always been known as a moderately smart direct marketing venture but never a leading or even a trailing edge IT company.

Saga and the AA are both in private equity ownership and earlier this year; with a bit of financial jiggery pokery, they were merged. Nobody ever provided a satisfactory answer why, other than to help the financial engineering of the finance companies and probably the bonuses of the managers.

Now Saga takes over the AA’s IT. Weird. Dick Stroud

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