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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, September 25, 2007

Over-60s divorce boom

The only age group to show a rise in the divorce rate last year was the over-60s, the Office for National Statistics announced on August 31, 2006.

Whilst the divorce rate in England and Wales fell by 8% overall last year to its lowest level since 2000, there was an increase of 2% in the number of women aged 60 and over divorcing. There is further coverage of the story on the Saga Web site.
The absolute numbers of divorces is relatively small. In 2005, 8086 husbands and 4671 wives, over-60, petitioned for divorce – (each gender’s figures are listed separately as each party may fall into a different age band). Even so it further proof that the old certainties of ageing (like domestic stability) cannot be taken for granted. Dick Stroud

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