Motivations to stay healthy

The annual research conducted by The Natural Marketing Institute (NMI) among US Boomers provides some interesting insights into why Americans (well some Americans) are concerned about their health.

The main health worries are the need to lose weight (40%), high blood pressure (35%), joint pain (30%) and high cholesterol (29%).

The above chart shows the factors motivating this group to try and stay healthy.

When you think that each of these factors represents billions of dollars of consumer spend, it is worth taking seriously. Dick Stroud