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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, September 27, 2007

The Generation Y in us all

"The 21st-century consumer has all the characteristics of generation Y - these characteristics are evident in almost everyone". So saith Mark McCrindle in an article in today’s Sydney Morning Herald.

He believes that the prevailing mind-set in the future is that of generation Y. That’s a bold statement, especially since that means it applies to 60% of the Australia’s population.I reckon that he has a point. Dick Stroud

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