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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, September 21, 2007

The Boomers TXT 2


I thought this title (used by emarketer) was a bit more original that the one used by the company that did the research (InsightExpress):” Does ur Granny text”?

So what do we have here? 18-24 text a lot (Yep, no doubt about that), everybody else texts less, but after the age of 25 not a great deal separates the other ages. Very few people use video on a regular basis. End of Story. Dick Stroud

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