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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, September 25, 2007

The Baby Boomer Media Consumption Study - 2007

If you are interested in radio consumption habits of US boomers then this is a must read news release from Bridge Ratings. It has lots of charts and analysis. Since I have absolutely no interest in the subject I will say no more. Dick Stroud

Labels: Radio