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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, August 20, 2007

Off-shoring care


The US and Europe have got themselves into a real tizzy over the loss of manufacturing jobs to China and service jobs to India.

There is another loss of employment that we will see in the next couple of decades. As the cost of caring for old people rockets, the attraction of packing your bags and heading for a low cost area increases.

It is estimated that 40,000 to 80,000 American retirees already live in Mexico, many of them in enclaves like San Miguel de Allende or the Chapala area.

For $1,300 a month — a quarter of what an average nursing home costs in the US - you can get a studio apartment, three meals a day, laundry and cleaning service, and 24-hour care from an attentive staff, many of whom speak English.

This article (with video) from USA today gives a taste of things to come. Dick Stroud

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