The Forth & Towne market revisited

It looks like Ann Taylor (US clothes retailer) is attempting to have another go at the “Forth & Towne” segment that Gap gave up earlier this year.

Apparently in the second half of 2008 Ann Taylor will open a new chain of stores targeting women in their 40s and 50s: “the modern boomer category”.

No name (or at least one that has been released) for the stores but the company has the top man (and I mean man) in place to run the business. An interesting new retailing development to watch. Dick Stroud