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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, August 12, 2007

‘Factlet’ Web video



I read about commoncraft on Karl Long’s blog, which in itself is certainly worth a visit.

Commoncraft produce short videos that explain what things are and how things work. This, “I need to know” training mechanism certainly works for me. This example is about social bookmarking.

I bet it could be adapted, that’s assuming it needs to be, for the 50-plus market. You can see lots of other examples on the commoncraft YouTube channel. Dick Stroud

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