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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, August 13, 2007

Email overtakes print direct marketing

This is one of those milestones that I think it is worth recording.

The news comes from the Direct Marketing Association (DMA) Email Benchmarking report (sorry no links). The report also claims that the average number of emails rose by 50% in the last quarter.

I guess at some time in the future some blogger will record that digital has overtaken TV advertising. Probably sooner than we think. Dick Stroud

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