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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, August 06, 2007



Chuck Nyren told me about this new ad campaign from Jeep as a good example of age neutral advertising. Absolutely right.

You can read a good analysis of the advertising campaign in Brent Terrazas advertising blog. The supporting Web site has an interesting way of showing the level of interest in supporting media.Dick Stroud

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1 Comments:

Blogger Chuck Nyren said...

Here's my take on it.

8:00 PM  

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