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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, August 06, 2007

Care.com – this is a smart idea


Thanks to Rick Hartley for telling me about this web site.

This is a great example of a Web site that has a very distinct product offering that is enabled by social networking functionality.

Care.com is a simple concept. Somebody needs a service – somebody wants to provide a service – Care.com acts as the matching engine PLUS provide the tools to improve the decision of both buyer and seller. Great idea.

In addition, the company looks to make money out of a subscription charge.

Most of the types of care are relevant to the 50-plus both as providers and sellers.

It is also worth looking at from a Web site design viewpoint. It is simple and uses Web 2.0 stuff in a supportive rather than overt way. Dick Stroud

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