Age and media in the US

Deloitte & Touche (USA) has been trying to find out about the changing consumptions patterns of media. A sample of 2,200 U.S. consumers between the ages of 13 and 75 were questioned.

The details of the research are not on the Deloitte's Web site, only a somewhat verbose press release. No real shocks.

Millennials are leading the way, embracing new technologies, games….etc. But, the young bucks still have an affinity for ‘traditional media’....

Boomers are still very dependent on newspapers and spend the most time with but still spend a lot of time on the Internet etc…..

The Matures spend the most time with national and world news content, as well as financial information but a significant percentage embrace electronic media….etc.....

Bottom line - Old media is not about to die – new media is doing well and is increasingly becoming age neutral. If you want a few facts and figures to bolster your presentations about media consumption in the US then it is worth a read. Dick Stroud