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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, August 17, 2007

An advertisement to inspire you


On my trawl through the SAGAzone I only encountered one banner advertisement that was not from SAGA itself. The second pane of the animated GIF then pointed me to the web site that is going to reveal all about nocturnal peeing. A site called 1in4men.com.

To be honest I assumed this was a microsite that had something to do with prostrate cancer. But no, it is a site created by the pharmaceutical company Boehringer Ingelheim to provide guidance about BPH (benign prostatic hyperplasia).

You must have a look at the site. I can see what idea is but the execution is terrible. Dick Stroud

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