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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, July 09, 2007

TV watching starts at 65


These are the latest figures from the US Department of Labor Statistics showing the weekday amount of TV consumed by age. Notice how things don’t change much up until the age of 65 years.

To be honest, these figures don’t mean a great deal since there will be significant difference in viewing times depending on socio-economic group. Dick Stroud

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