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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, July 12, 2007

Too old at 33


Today it was announced that Burberry will replace Kate Moss with a younger model(s).

This doesn’t seem to be anything to do with her ‘habits’ since Burberry originally dumped Moss following allegations of her use of drugs and then was one of the first brands to rehire her last year. Old Father Time has caught up with Kate and she will be replaced with a couple of 20 year-olds. This follows lingerie brand Agent Provocateur axing the Ms Moss earlier this week.

Moss is now exactly the same age as the average employee of a UK media agency so maybe that’s the explanation. I somehow don’t think that she will be the first in line to join Nicole Kidman in the Nintendo advertising campaign. Dick Stroud

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