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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, July 02, 2007

Research into monetizing the 45 + commercial radio listener

A guy called Paul McCartney (yes, yes I know all of the jokes) is doing an MBA research project to understand how to monetize the value of the 45+ commercial radio listening audience.

If you work in the client or agency world and can spare 5 mins he would really appreciate you completing a short online questionnaire. You might also win a DAB radio.

The questionnaire is on this Web site. Thanks. Dick Stroud

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