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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, July 10, 2007

Playing games and using the computer


Some more figures from the US Department of Labor Statistics showing the hours spent each weekday on games and using the computer, by age group. What an interesting shaped curve. I am amazed that the figure rises so high for the 75+. Research is always true? Dick Stroud

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