• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book

  • Contact

  • Email

  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, July 31, 2007

More does not mean better


I have just visited a 50-plus social networking site based in New Zealand. It contains some good content and the web site has a nice feel other than its size and complexity. Wow, the home page takes four screens.

More does not mean better. A bit of drastic surgery and restructuring of the navigation would greatly improve, would could be a good example of a 50-plus social networking site. Dick Stroud

Labels:

posted by Dick Stroud  

DiggIt! Del.icio.us

1 Comments:

Chuck Nyren said...

A site for "grownups" designed by kids ...

http://www.nerdsinc.co.nz/

1:11 AM  

Post a Comment

Links to this post:

Create a Link

<< Home