• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, July 13, 2007

50-plus holidays in Spain

We all know that travel combined with a tad of culture/education/skills training is popular with some of the 50-plus.

I noticed this new venture providing holidays, primarily in Spain, but also in Italy, Holland and Belgium.

The blurb from the press release says:

Plusabroad is run by a Madrid-based, mixed team of Spanish and American professionals in marketing, business administration, informational technology and communications. It is a provider of educational travel in Europe where "edutainment" and low-impact adventure edu-travel are the key words.
Some of the holidays look really interesting, but I started wondering if I would prefer to be on a holiday with a load of other 50-plus or in a mixed age group. I plumped for the multi-age option.

My guess, and it is only a guess, is that this will be the preference for most people. I am sure somebody will tell me that I am wrong. Anyway, I wish plusabroad.com well. Dick Stroud

Labels:

DiggIt! Del.icio.us

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home