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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, June 01, 2007

Woops….not to worry it will be OK for weary eyes and clumsy thums

Palm has unveiled its new handheld device, called Foleo, which is a companion to it Treo smartphone that enables users to edit documents and send email on a full-size keyboard and large screen.

At some stage the device might work with competing devices (e.g. BlackBerry and the iPhone from Apple)

The reviews have been less than complimentary. The best anybody could say about it was: “don’t underestimate the value of a full-size keyboard and relatively large screen to the Baby Boomer age”. Sounds like the kiss of death to me. Dick Stroud

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