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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, June 30, 2007

Seniors Discounts has its first birthday

Simply ideas are the best. Daniel, the guy behind Seniors Discounts, has created a crystal clear sales proposition base on providing information on the financial discounts that reaching the grand age of 50 years-old confers.

In the past 12 months his web site has grown to 160 pages, with monthly figures of over 25,000 visitors and 300+ people requesting the newsletter.

I reckon that is pretty good going for a part time start-up. Dick Stroud

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