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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, June 07, 2007

Polish geriatricians not plumbers

I receive loads of e-mail press releases. Most are quickly consigned to the recycle bin.

Why I wondered had somebody sent me a news release to do with: “United Kingdom Citizens travelling to Poland for medical treatment”

A quick inspection of the organization’s web site (statmedia) answered my question.

According to forecasts by the Polish Information and Foreign Investment Agency the number of patients travelling to Poland from overseas is set to increase by 10-20% each year. A lot of them will be from the UK. In the future many of them will be older people.

It is a no brainer that the only way the UK can deal with the medical care of its ageing population is to use off-shore facilities. Some will be in India and some closer to home. The trend has begun. Dick Stroud

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