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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, June 22, 2007

The older German market

In Germany there are 82 million people of which 16 million are 65+ and 30 million are 50+.
Yesterday the BBC had an interesting story about some of the things going on to cater to this huge number of older people. Go to this link – and fast forward for 20 mins. Dick Stroud

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