M&S does it again – great ad

Look at the ad. Who is the primary audience? Give you a clue.

If you were around in the mid-60s the TV was full of the Monkees. This ad is a straight copy of a sequence they did on the beach.

In my view this is aimed full square at grandparents. But, like all of the current campaign of M&S ads it a perfectly scripted bit of age-neutral creative. Brilliant. Dick Stroud