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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, June 16, 2007

Letter in the Financial Times

Saturday is the one time I allow myself to use this blog to moan/gripe. Last Saturday I wrote about Bigoted Boomer Bashing.

Much to my astonishment the Financial Times published the letter. It will be interesting to see what response it generates. Dick Stroud

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