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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, June 07, 2007

Impressive stuff but what does it mean?


Wow I thought, this looks interesting stuff. How have the attitudes of 50-75 year olds changed in the last 20 years?

Some nice graphics but not a scintilla of stuff that can be applied to tactical marketing. Bottom line is somethings have changed and somethings have not. Dick Stroud

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